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Energy
Updated September 2025
The Sitch

U.S. geopolitical and policy events are shaping energy conversations as their impacts become increasingly evident both domestically and globally. Global oil prices aren’t stable, wind projects are getting canceled, demand for battery projects and natural gas is increasing, and renewables continue to see global support and investments.

WHAT THIS MEANS FOR COMMS PROS:

- Pay attention to the upcoming events (RE+, Climate Week, fed rate changes) that will impact future direction for various industry segments. Start planning for the positions you want to take when it comes to what energy sources and solutions are needed to meet rising demand.

- Energy security is likely to return as a storyline so bringing perspective and examples relevant to this topic will be key through the rest of the year.

- Data centers and large load energy needs still sit at the cross-section of policy, investment, and energy solutions. Coverage is now focusing on how data centers impact energy use, natural resources, people resources, and the cost of it all. If you want in, you will need to discuss the specifics, i.e., what are you doing to mitigate impacts to natural resources and communities, how much power can you truly provide, and at what level of investment?

increase image
76% Increase
In oil total mentions MoM, driven by geopolitical and policy moves.
Media Conversations
Most-Used Terms

"Oil" dominated conversations with rising prices due to the ongoing Russia-Ukraine conflict. The Trump administration’s 50% tariffs on India highlighted concerns about global oil supply chains. Energy deals and the cancellation of investments are a rising topic given oil and gas M&A deals, the importance of project financing, and renewables still getting investment while facing current administration blocks. The narrative surrounding data centers remains tied to surging demand, with increasing attention focused on demonstrating the significant power requirements of AI, as exemplified by comparisons between AI chatbots and traditional search engines, and concerns over environmental impacts on nearby communities.

Terms We're Watching By Topic
Share of Voice (SOV) By Energy Type

Gas, oil, solar, and wind continue to lead the energy mix conversation. Solar project progress, manufacturing, and generation continue to comprise a significant portion of the discussion on energy sources. Wind faces ongoing challenges as the Trump administration alludes to project cancellations and upcoming funding withdrawals. Conversely, the administration moved to block coal plant closures in Michigan and Maryland, sparking discussions on coal retirements and grid reliability.

Thumbs Up
74% Positive
Positive coverage held steady, signaling that markets and media are adjusting to ongoing trade tensions and sudden energy policy shifts.
Trades We're Watching
Canary Media
Clean Technica
EE News
Electrek
ArrowClick to ScrollArrow
Most-Used Terms By Trades

Trade coverage prioritized tangible examples of energy solutions. New battery projects were a focus, particularly on increasing grid capacity, home battery storage systems, and co-location with renewables. Natural gas pipelines, supply, and demand are gaining interest as an alternative to renewable energy sources. Demand for gas is rising as consumption is likely to set a record in 2025.

What we're reading
Social Conversations
(Combined Bluesky, Facebook, forums, Reddit, TikTok, YouTube comments, and X (formerly Twitter))
Volume by day with Key topic callout
Most-Used Terms

We are witnessing a more U.S.-dominated social conversation, with U.S.-India energy tensions escalating as the U.S. imposes tariffs over India’s reliance on discounted Russian oil, which accounts for 40% of its imports. India defends its stance as vital for energy security and affordability, despite risks of $9–11B in added costs. Meanwhile, China and India continue buying Russian oil, complicating U.S. efforts to isolate Russia. Critics argue that U.S. tariffs, rooted in Trump-era policies, may disrupt markets as nations prioritize stability over Western mandates.

Most-Used Hashtags

The state of Maharashtra, India is emerging as a solar leader, signing multi-billion-rupee MoUs for large-scale manufacturing in Nagpur, Butibori, and Auric. These projects will produce gigawatts of solar cells and modules, create thousands of jobs, and support farmers through solar pumps. Backed by India’s 500 GW by 2030 renewable target, Maharashtra’s push aligns with global solar growth and positions the state as a hub for clean energy, economic development, and sustainability.

What's Next

September 2025

Events
Recognitions
Contributors
candice

Candice Eng

VP, Comms

Green PLus
abby

Abby O'Connor

Director, Content

Green PLus
julie

Julie Cordell

Director, Digital

Green PLus
liz

Liz Benavides

Senior Manager, Energy Comms

Green PLus
reagan

Reagan Costa

Senior Manager, Energy Comms

Green PLus
allison

Allison Ralston

Senior Associate

Green PLus

Let's Work Together

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