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INK Media Reports

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Energy
Updated March 2026
The Sitch

The energy landscape faces new and ongoing geopolitical impacts to the supply chain (especially oil and gas), consumer electricity prices, and infrastructure security. In addition to community challenges, AI and data centers face rising physical and cybersecurity concerns due to the latest U.S. actions abroad in Venezuela and Iran. Major deals like Southern Company’s DOE loan and Google’s new data centers shook up energy coverage and conversations, showing that it takes name recognition, dollar amount, and impact on energy supply or prices to get attention. 

WHAT THIS MEANS FOR COMMS PROS:

State and community focus. News and influence are happening at the local level with data centers, midterms, and policies. Talk about the projects you have and approaches you’re taking at the state and community levels with national and energy media, and on social and owned content.

Windows of opportunity. Focus is shifting considerably with global news and with upcoming events that signal industry direction, like CERAWeek. It will be important to determine topics where you can push new or different perspectives.

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~7%
Of energy media coverage included the term “state,” which showed up for the first time and will be a focus for energy conversations moving forward.
Media Conversations
Most-Used Terms

Geopolitics led energy coverage after strikes on Iran raised concerns about global prices and risks to critical infrastructure, including oil refineries and LNG facilities. The State of the Union spotlighted a new data center power initiative asking Big Tech to help keep electricity affordable. States weighed regulating data center energy use, taxing EV charging, and restricting solar on farmland. AI remained a focus, with Anthropic and Sam Altman’s comments on AI vs. human energy use.

Terms We're Watching By Topic

Coverage shifted from broader economic and oil themes toward cost and project development. Policy attention centered on state bills and scrutiny of Trump's climate rollbacks, as affordability became a bipartisan midterm focal point. Investment and innovation narratives converged around gas emerging as a near-term supply solution to meet surging AI-driven load growth.

Share of Voice (SOV) By Energy Type

Oil mentions were driven by events in Venezuela and Iran affecting crude prices, fears that Europe could face another energy crisis, and debate over the EPA’s rescinding of the endangerment finding. Gas, solar, and nuclear coverage centered on funding and new generation to meet AI demand. Nuclear highlighted fuel recycling and the administration's plans to build 10 reactors by 2030. Space-based data centers sparked debate among tech executives.

Sentiment remained the same (35% neutral or negative) as geopolitical tensions grew throughout February.

Trades We're Watching
Canary Media
Clean Technica
EE News
Electrek
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Most-Used Terms By Trades

Trade coverage was driven by rising costs and demand, with deeper reporting on the feasibility of Trump’s promises to lower energy prices and which generation sources could realistically deliver relief. Democrats featured prominently in affordability debates as midterms approach. Attention to oil and capacity declined, while added transmission capacity gained traction as a near-term, scalable solution to ease grid constraints, unlock supply, and improve consumer costs.

What we're reading
Social Conversations
(Combined Bluesky, Facebook, forums, Reddit, TikTok, YouTube comments, and X (formerly Twitter))
Volume by day with Key topic callout
Most-Used Terms

Government policy was a defining force in global energy this month, as countries adjusted strategies around energy security and economic stability. Developments ranged from Wales’ stalled Hendy wind project and the UK’s £1 billion investment in community energy to a U.S.-backed revival of Venezuela’s oil sector and India’s push to diversify supply. At the same time, the Trump administration advanced a fossil-fuel-focused agenda, including efforts to revive U.S. coal and a major U.S.–India trade deal that lowers tariffs and could see India purchase up to $500 billion in American energy and goods while curbing Russian oil imports.

Most-Used Hashtags

Global energy systems continue to shift as countries balance energy security, economic pressure, and the transition to cleaner power. Projects like the China–Laos cross-border grid and India’s renewable expansion highlight rising demand and regional cooperation, while Saudi Arabia and renewed nuclear investment signal diversification. At the same time, market pressures are mounting, from surging U.S. crude inventories and the UK’s rising energy costs to growing debate in Canada over how to better leverage its domestic energy resources.

What's Next

March 2026

Events
Recognitions
Contributors
candice

Candice Eng

SVP, Comms

Green PLus
abby

Abby O'Connor

Senior Director, Content

Green PLus
julie

Julie Cordell

Director, Digital

Green PLus
liz

Liz Benavides

Senior Manager, Energy Comms

Green PLus
reagan

Reagan Costa

Senior Manager, Energy Comms

Green PLus
allison

Allison Ralston

Senior Associate

Green PLus

Let's Work Together

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