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INK Media Reports

Be There Before®

Energy
Updated July 2026
The Sitch

The top geopolitical and political topics are waning a bit, but they’re not disappearing. They are taking on new shapes, moving away from what is happening toward the broader impact on the ecosystem, whether that is the data center ecosystem or the oil supply ecosystem. For example, the energy conversation shifted from the Strait of Hormuz and oil supply to the vulnerability of global shipping. Many trending topics are taking this route. Extreme weather is part of the data center conversation; climate change is now an affordability and reliability story ahead of midterms; and water use is a concern not only for data centers but also for the energy solutions that supply power. Other major moments to keep an eye on that will impact energy companies: the outcome of the FERC's data center order, USMCA fallout, and state moves on grid and data center policies.

WHAT THIS MEANS FOR COMMS PROS:

- Know Your Part of the Energy/Data Center Ecosystem. This could be an opportunity or a vulnerability. Be prepared for both. For example, battery storage could be an opportunity as a solution, but it could also be scrutinized for safety, resource use, and cybersecurity within the larger data center ecosystem. 

- Leverage State Communications. As projects, campaigns, and events are announced and amplified, factor in that each state differs in its sentiment, positions, and regulations. State-specific analysis and strategies will be important for external communications — are there state sensitivities to plan around, or should you be louder in one state vs. the other?

energy cost icon 1
27%
of the most-used terms in the energy conversation focused on economics and cost
Media Conversations
Most-Used Terms

Banking and economic topics rose as central banks around the world made rate decisions in response to global energy prices. Inflation reached a three-year high in the U.S., driven in part by the war in Iran. Coverage of Trump and Iran declined as negotiations dragged on and attention waned. Data center coverage refocused on community concerns over farmland, water and energy use, and state policy changes, including Massachusetts pausing tax breaks and Virginia proposing new taxes.

Terms We're Watching By Topic

The energy conversation across policy, investment, and innovation focused less on energy and more on national news, including non-energy Supreme Court decisions, FERC and NERC meetings, and the reopening of the Strait of Hormuz. Overall, data center coverage highlighting local opposition stayed relevant while the Iran War coverage shifted to focus on the Strait of Hormuz as negotiations continued.

Share of Voice (SOV) By Energy Type

U.S. government officials say the future of the country's AI innovation is at risk because of the ongoing war with Iran and threats to energy security. Digital Twins, which aren't typically discussed in energy media, were highlighted for their help in managing energy consumption. Individual projects, especially new data centers, are also seeing more traction.

Trades We're Watching
Canary Media
Clean Technica
EE News
Electrek
ArrowClick to ScrollArrow
Most-Used Terms By Trades

Trade media is still paying attention to geopolitical conversations, with focus shifting to the Senate and the GOP ahead of the midterm elections. Since trade coverage tends to lead national media topics by a few months, we can expect this trend to follow nationally. But overall, trade outlets are refocusing on new projects, energy solutions, and domestic conversations.

What we're reading
Social Conversations
(Combined X, Reddit, Facebook, Forums, Youtube Comments, Bluesky, TikTok)
Volume by day with Key topic callout
Most-Used Terms

The Iran-Israel conflict highlighted how quickly geopolitical events can influence energy markets, even without major supply disruptions. Much of the discussion centered on the Strait of Hormuz and its importance to global oil and LNG shipments, with concerns that any disruption could drive price volatility and threaten energy security. More broadly, countries with strong domestic energy production and reliable nuclear capacity were increasingly viewed as having both economic and geopolitical advantages, while affordable, secure energy became a key measure of national leadership and resilience.

Most-Used Hashtags

Investor conversations expanded beyond data centers to the infrastructure enabling digital growth. India's data center boom drove interest in grid infrastructure, transformers, cooling systems, construction, and AI hardware, reflecting confidence in long-term electricity demand. At the same time, discussions highlighted India's domestic natural gas exploration and practical renewable energy solutions that strengthen energy security, grid reliability, and economic growth.

What's Next

July 2026

Events
Recognitions
Contributors
candice

Candice Eng

SVP, Comms

Green PLus
abby

Abby LaBuff

Senior Director, Content

Green PLus
julie

Julie Cordell

Director, Digital

Green PLus
liz

Liz Benavides

Senior Manager, Energy Comms

Green PLus
reagan

Reagan Costa

Senior Manager, Energy Comms

Green PLus
allison

Allison Ralston

Senior Associate

Green PLus

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