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INK Media Reports

Be There Before®

Energy
Updated January 2026
The Sitch

Entering 2026, the focus remains on affordability, policy, security, and reliability — themes that were heavily covered in 2025 and will maintain prominence. You can count on nearly every energy conversation being tied, first and foremost, to national and global politics (i.e., U.S. military strikes in Venezuela, midterm elections), and then trickling down into the implications for upcoming company earnings, electric bills, investments, and which projects will move forward or get delayed.

WHAT THIS MEANS FOR COMMS PROS:

Don’t get too distracted. Monitor and stay aware of global and national news cycles, but keep pace by maintaining a consistent news push and sharing perspectives on key impact areas, such as costs, grid solutions, and supply chain.

Use industry events and milestones. Whether you’re attending or not, major events like the BNEF Summit, DISTRIBUTECH, and CERAWeek should be used to shape the strategy of your news and audience communications. How can you get the most out of a press release around an event? Which events are you using to build momentum? Then, use the insights gained from events to adjust the next release and subsequent campaign push.

Price Re-Enters the Top 10
In December, 'price' peaked as the #8 most-used term in energy coverage.
Media Conversations
Most-Used Terms

While focus shifted to Venezuela and oil at the end of the year, electricity prices remained the biggest topic in December. This included an increase in human-interest stories that highlighted the impacts on ratepayers from load growth and the need for transmission buildout. National outlets increasingly framed AI and data centers as a transformative force in the power sector, as they’re determining grid upgrades, new generation, environmental considerations, and energy policy discussions.

Terms We're Watching By Topic

Stories are increasingly tying investment, development pace, and customer affordability together. Grid reliability emerged as a dominant framing for how the energy mix is shifting, while policy uncertainty and global tensions shaped broader market commentary.

Share of Voice (SOV) By Energy Type

While energy sources, from oil and gas to solar to nuclear, saw fluctuations driven by policy shifts and project news, coverage in 2025 evolved beyond the basics of different generation types to focus on economic and consumer impacts, like broader concerns around electricity prices, energy supply, and security. Geothermal saw its highest SOV at 3%, while nuclear coverage declined over the year, underscoring its reliance on policy support and project validation. The data center demand for faster speed-to-power also played a role.

Trades We're Watching
Canary Media
Clean Technica
EE News
Electrek
ArrowClick to ScrollArrow
Most-Used Terms By Trades

Overall, energy trade coverage leaned into concrete project progress and near-term developments, with more reporting tied to specific project buildouts and milestones. Publications also continued reflecting on 2025 and how data center growth is reshaping planning and operations across the sector. A notable shift this month was stronger attention on energy storage, with capacity expansion framed as a key lever for reliability and meeting rising demand. Throughout 2025, grid reliability, transmission, and storage capacity gained momentum as core solutions for rising demand.

What we're reading
Social Conversations
(Combined Bluesky, Facebook, forums, Reddit, TikTok, YouTube comments, and X (formerly Twitter))
Volume by day with Key topic callout
Most-Used Terms

Energy social conversations spanned affordability, geopolitics, and AI. U.S. energy prices remain volatile, with gas below $3 per gallon while electricity costs (up nearly 90% in California since 2013) strain affordability. Geopolitical risks are rising as the U.S. intercepts sanctioned Venezuelan oil shipments and Europe moves to phase out Russian gas, turning to U.S. LNG. Meanwhile, AI-driven data center demand pressures aging grids, sharpening political debate over renewables, nuclear investment, and deregulation ahead of the U.S. 2026 midterm elections.

Most-Used Hashtags

Within energy hashtags, Canada’s energy debate is unfolding against a rapidly shifting global backdrop. While countries worldwide accelerate renewables, nuclear investment, and energy-security partnerships, Canada faces criticism over tanker bans, governance gaps, and politically driven project cancellations that sidelined $100B+ in investment. Rising costs and foreign oil reliance contrast with global moves toward energy independence, prompting calls for Canada to better leverage its resources and compete in an evolving energy and economic landscape.

What's Next

January 2026

Events
Recognitions
Contributors
candice

Candice Eng

VP, Comms

Green PLus
abby

Abby O'Connor

Director, Content

Green PLus
julie

Julie Cordell

Director, Digital

Green PLus
liz

Liz Benavides

Senior Manager, Energy Comms

Green PLus
reagan

Reagan Costa

Senior Manager, Energy Comms

Green PLus
allison

Allison Ralston

Senior Associate

Green PLus

Let's Work Together

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