Be There Before®
Energy narratives are evolving and becoming more global, interconnected, and solutions-focused, particularly with the industry’s end-of-year gatherings and events. Various parts of the energy sector see the need to have a clear direction, communicate that consistently and even aggressively, and collaborate in new ways. Major focus areas will be new solutions and deals, including infrastructure, demand flexibility, batteries, and security.
WHAT THIS MEANS FOR COMMS PROS:
- What are you aligning on? What parts of larger energy narratives are you focused on for 2026? Map your position and communications efforts to them.
- Tell more than an energy story. Tie into global impacts. Even data center and AI stories are about more than need for power. They also touch on global competition, supply chain, project financing, etc.
- Don't disappear into the crowd. Right now, everyone is going after the same topics and stories, from data centers to DERS to grid flexibility to project examples, but what makes you uniquely suited to share commentary?
The energy conversation was driven by increasing policy impact, international progress and challenges, and the need to solve for power challenges. Data centers and AI continue to be a rising and dominating topic in the energy industry, with a recent focus on regulatory challenges (the EPA halting emissions data collection from coal plants) and grid challenges. The increasing conversation about capacity is being driven by the global energy market, including Ukraine’s attacks on Russian oil exports and global AI demand and competition.
Coverage revealed a sharp dichotomy: Trump’s climate denial commentary and the administration’s directives will have an impact on oil, emissions, and regulatory risks. Meanwhile, investors and companies are focusing on solutions for AI-driven grid demand, clean tech, and sustainable manufacturing.
Gas, oil, solar, and wind continue to drive the energy conversation with challenges and opportunities for each sector. Oil and gas received favorable Trump backings and EPA rollbacks but also expressed concerns on policies. Solar and wind were attacked by the administration as a scam but also received investment interest and calls to action during the UN General Assembly.
The trades shifted focus away from data centers to the power grid. While the former is not going anywhere, communications and storytelling emphasized solutions for modernizing and stabilizing the grid. Solar and batteries led the way. In the renewable energy arena, countries and companies on the global stage are making significant moves and taking a leadership position. This signals that U.S. renewables industry and companies need a stronger position on their story and direction.
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Global conflicts, like the war in Ukraine, are reshaping energy strategies, spotlighting the need for independence, diversification, and collaboration on long-term solutions. At the same time, momentum for renewables is accelerating globally as part of a broader energy security narrative, with India targeting 500 GW of non-fossil capacity by 2030 and Brazil generating over a third of its power from wind and solar sources.
Maharashtra continues to advance clean energy through major investments in solar, wind, and hydrogen, while developing industrial hubs to strengthen national leadership and align with global sustainability goals. At the same time, the U.S. and the U.K. have deepened their nuclear collaboration to enhance energy security, reduce reliance on Russian uranium, and accelerate the development of advanced technologies. This could signal a strategic shift toward nuclear as a cornerstone of future energy policy.
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