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INK Media Reports

Be There Before®

B2B Tech
Updated June 2026
The Sitch

Last month, we saw clear indicators that we’ve fully taken off the rose-colored AI glasses, and everyone was focused on the resources it requires. This month, the dominant AI narrative is investment. Who is funding AI, who is deploying capital to scale it, and who is absorbing the costs of infrastructure? Media attention follows capital, which is why companies like Nvidia have such an outsized impact on the conversation. The company has become synonymous with the AI economy; its earnings, demand signals, and investment decisions flow downward and shape how media cover AI news.

Heading into Q2 earnings season, expect these themes to become even more pronounced. AI coverage is still climbing upward, but the narrative is evolving from innovation to investment and infrastructure.

WHAT THIS MEANS FOR COMMS PROS:

Have an investment story? Now’s the time to tell it: Media are stretched thin and bombarded with proactive story ideas. They’re looking for news to root coverage in. If you have capital-specific news in the works, use it to give credibility to your broader AI message.

Look for the hook: If you don’t have any planned news, look at earnings and big funding deals from the major AI players. Tying your perspective to their announcements can provide the context reporters want.

Stay ready for more narrative shifts: Last month, mentions of “model” were spiking. This month, they dropped off. The narrative is moving fast, and getting your POV in the mix depends on speed and clarity.

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15% Increase
In mentions of AI MoM, signaling the conversation still isn’t slowing down.
Currently Covering
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Cloud
Fintech icon
Fintech
Cybersecurity icon
Cybersecurity
Connectivity icon
Connectivity
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Insurtech
Media Conversations
Most-Shared Terms Across Verticals (priority publications)

Even with the groundswell of AI coverage over the last several months, virtually every tech story continues to focus on the topic. Cloud saw a 36% spike in AI coverage, driven by Snowflake’s $6B AWS infrastructure deal and the DoD’s AI-centered agreements with Nvidia, Microsoft, AWS, and Reflection AI. In fintech, enterprise mentions jumped 72% as coverage focused on large institutions deploying AI at scale. Cybersecurity coverage of AI rose 61% amid funding and product announcements, while connectivity became an AI infrastructure story; data mentions surged 800%. Each sector has its own AI angle, but the common thread is capital: Who’s investing, who’s raising funds, and who’s supporting the infrastructure for growing demand?

Share of Voice (SOV) Per Vertical (Priority Publications)

Much like Nvidia is a bellwether for the AI economy, it’s an accelerant for media coverage. Strong earnings, continued demand for compute, and more discussion about AI-related capital allocation from the company drove up Cloud and Connectivity’s respective shares of the conversation. Cybersecurity also saw an increase as antitrust scrutiny expanded beyond Google and Meta. Fintech and Insurtech both cooled down. Expect this trajectory to continue as we head towards more attention in Q2 earnings.

Most-Used Terms By Topic Per Vertical (trade publications)

We monitor coverage across vertical trades in three main areas: policy and compliance, investment, and innovation. While AI coverage continues to trend upward across each vertical, the notable storyline is the shift in topics. Where AI coverage sat squarely in the innovation space for several months, it is now an investment and compliance story. Questions about infrastructure costs and the ability to secure the technology amid rising agentic AI usage are top of mind.

Click on a topic below to drill down further into the conversation.

Some of the Trades We're Watching
bleeping computer logoCIO Dive logoBlocks and files logoCloud Computing News LogoCRN LogoDiginomica logoeweek logoInfoWorld logoMSSP AlertSdx Central LogoSilicon Angle LogoTechtarget logo
Alternative Media

It’s easy to overlook things online, so Internet Is Beautiful aims to pull out key highlights across the web. Many of these tools are valuable for comms pros, such as the quick stats of Worldometers, the daily federal policy digests of GovAction, or Boardy, an AI superconnector networking tool. Internet Is Beautiful also reminds us to take a break now and again, recommending fascinating platforms like Ask an Astronaut or Cellar Door, a quest to find the most beautiful word in the English language. 

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What We're Reading
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Social Conversations
(Combined X, Reddit, Facebook, Forums, Youtube Comments, Bluesky, TikTok)
Most-Shared Hashtags

Enterprise AI adoption and AI-related cyber risk kept #AI at the center of May’s tech conversation, driving usage up roughly 29% MoM. Continued breach coverage and threat activity kept #cybersecurity at a high volume, showing sustained concern rather than a one-month spike. Crypto volatility and ETF tracking lifted fintech chatter, with #crypto up ~8%. #shorts also climbed about 16% as B2B tech teams continued using short-form video for explainers, demos, and market commentary. The standout, #sosovalue, is tied to SoSoValue’s crypto and ETF analytics platform as investors tracked market signals more closely in May.

Total Volume + Impact

May's conversations reflected a market moving from experimentation to implementation. Fintech remained the most active vertical as crypto momentum returned. Cloud and Connectivity discussions are increasingly centered on the infrastructure required to support AI at scale, from data centers to semiconductors and network capacity. Across sectors, the common thread was operational readiness: Companies were less focused on what AI could do and more focused on the systems, security, and infrastructure needed to deploy it responsibly.

Volume by Vertical + Conversation Drivers

AI investment, breach fallout, and infrastructure strain shaped May’s narrative. Cloud and fintech showed how AI is moving into business-critical systems, while cybersecurity underscored the risks that come with deeper integration.

Subreddits/Podcasts we Follow
Emerging Social Trends

May's social conversation focused on age gates and accountability. Australia’s eSafety watchdog opened investigations into major platforms regarding compliance with under-16 requirements. A landmark jury verdict finding Meta liable for harms to children put platform design and safety controls back at the center of the story.  “Safety by design” is becoming a credibility requirement, and policy scrutiny can rapidly reshape what content is recommended, restricted, or reported.

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Caitlin New

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Caroline Harvey

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Lindsay Laulis

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Lydia Crow

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Kenna Jones

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