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B2B Tech
Updated August 2025
The Sitch

There is a dichotomy in tech media right now. Layoffs continue to wreak havoc across major outlets—CNET and Fortune are just the latest in a long list of cuts—meaning there are fewer working reporters. Meanwhile, the proliferation of AI and the Trump administration’s efforts to lead in tech innovation globally have created even more news that warrants coverage. The numbers show how this is impacting the media landscape: While July had the highest volume of coverage from tech reporters of any month this year, there were still over 1,000 fewer articles published compared to this time last year. Reporters are stretching to cover what’s newsworthy, but it’s making for an increasingly competitive and complex communications environment.

WHAT THIS MEANS FOR COMMS PROS

- The opportunity is still abundant, particularly for stories around AI investments and the environmental and societal impact of data centers’ energy usage, but your POV has to be sharp. Avoid speculation and provide media with clear, non-self-serving perspectives to build trust with media.

- Data can help your argument. Gone are the days of alluding to potential. Use proof points to validate how your solution is impacting or responding to a challenge facing the tech landscape.

- Do you have a perspective on AI-backed cyberattacks? Everyone is worried about this, so now is the time to share it.

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1,000
Fewer articles from tech media compared to last July
Currently Covering
Cloud icon
Cloud
Fintech icon
Fintech
Cybersecurity icon
Cybersecurity
Connectivity icon
Connectivity
Insurtech icon
Insurtech
Media Conversations
Most-Shared Terms Across Verticals (priority publications)

The vibes were high around vibe coding following AWS’ launch of Kiro, a Gen-AI coding assistant for more efficient code production. But the mood shifted quickly when a report from Veracode found that over half of code generated through vibe-coding contained security flaws. This concern mimicked media coverage across all tech types as a resurgence of security concerns from AI-powered cyberattacks raised questions of how much personal and company data can be exposed in such a short period of time. The AI journey continues to be one step forward, two breaches backward, particularly in the financial sector.

Share of Voice (SOV) Per Vertical (Priority Publications)

FinTech saw an increase in SOV as three new cryptocurrency related bills passed in July, including legislation regulating stablecoins, development of a regulatory framework for digital assets, and barring the Federal Reserve from creating its own cryptocurrency. Connectivity also saw a strong showing in media coverage as a policy tug-of-war converged with global chip drama. After much back and forth, Nvidia resumed sales in China, even as Chinese officials continued to fund domestic alternatives and claimed the company had created a “backdoor” in its chips which posed a security risk.

Most-Used Terms By Topic Per Vertical (trade publications)

We monitor coverage across vertical trades in three main topics: policy and compliance, investment and funding, and innovation. Policy and compliance coverage was the largest bucket of trade coverage across almost all verticals, except insurtech, which had considerably more investment and funding coverage. 

Click on a topic below to drill down further into the conversation.

Some of the Trades We're Watching
bleeping computer logoCIO Dive logoBlocks and files logoCloud Computing News LogoCRN LogoDiginomica logoeweek logoInfoWorld logoMSSP AlertSdx Central LogoSilicon Angle LogoTechtarget logo
Alternative Media

Stratechery explored the evolution of content models in a July newsletter examining in-depth how AI is impacting content commoditization. Ben Thompson discusses how publishers are worse off now than they were with original Google search crawlers (copying text vs. summarizing/learning from it) and what new models of content commoditization might look like, such as “pay per crawl” or paying per how many times content is cited by AI models.

“I do think that there is a market to be made in producing content for AI...AI will create an entirely new class of token creators who explicitly produce content for LLMs.”

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What We're Reading
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Social Conversations
(Combined Bluesky, X, Reddit, Facebook, Forums, YouTube Comments)
Most-Shared Hashtags

July saw #AI in focus as Google’s Big Sleep agent autonomously detected and stopped a cyber threat, an industry milestone in predictive defense. The surge continued with Palo Alto Networks' acquisition of CyberArk, expanding identity-focused AI cyber solutions, reinforcing #Cybersecurity and #Innovation themes. A $100M raise for Noma Security highlighted rising demand for securing autonomous AI agents, pushing discussions around #Web3 and #DePIN forward. Trends in #BigData and #DeFi centered on Hacken’s report of $3.1B lost in Web3 exploits, plus a 1,025% spike in AI-driven attacks.

Total Volume + Impact

Mentions, impressions, and reach remained elevated across sectors in July, with sharp spikes tied to policy shifts, AI innovation, and security concerns. The GENIUS Act drove significant buzz around regulatory modernization, while AI continued to dominate conversations, now centered on its integration into cloud services, DeFi platforms, and automation.

Cybersecurity mentions surged mid-month as long-hidden breaches came to light, amplifying public anxiety over data privacy and trust in institutions. Across the board, conversations reflected growing expectations for accountability, transparency, and real-world applications of emerging technologies.

Volume by Vertical + Conversation Drivers

Regulatory moves and infrastructure innovation fueled this month’s social conversations. The GENIUS Act dominated fintech chatter around compliance and stablecoin adoption, while AI-driven DeFi platforms signaled a push toward operational efficiency. Escalating data breaches kept enterprise cybersecurity top of mind, and decentralized compute models gained attention as businesses explore cost-effective alternatives to big cloud providers.

Subreddits we’re watching
Emerging Social Trends

YouTube officially removed its global Trending page in favor of category charts and AI‑powered discovery tools. The Verge added personalized feeds and topic-based newsletters to deepen reader engagement. Newsletter platform Substack raised $100M, reaching $1.1B valuation as publishers pivot beyond algorithm‑driven traffic. And retail affiliate network ShopMy launched an AI‑curated creator storefront platform.

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Contributors
caitlin

Caitlin New

VP, Comms

Green PLus
helen

Helen Murphy

VP, Comms

Green PLus
joey

Joey Held

Director, Content

Green PLus
ally

Allyson Hodapp

Senior Manager

Green PLus
lindsay

Lindsay Laulis

Manager, Digital

Green PLus
erin

Erin Eckert

Manager

Green PLus
lydia

Lydia Crow

Associate

Green PLus
kenna

Kenna Jones

Associate

Green PLus

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