November coverage was buoyed by a slew of rollouts from major tech players. The AI and digital innovation push from tech companies is not new, but there’s a widening difference in how media are covering these stories based on their areas of expertise. For example, Anthropic’s newest Claude rollout brought an article from an AI-focused Inc. reporter touting how the tool democratized coding. The same day, a cybersecurity reporter at Axios wrote about researchers tricking a Claude plug-in into deploying ransomware. The key takeaway is that stories are much more nuanced and reporters are taking a critical eye.  The topic may be consistent, but the reporter’s beat matters more than ever.

Share of voice remained mostly unchanged over November. Looking at the evolution throughout 2025, the notable takeaway is that while cloud and connectivity continue to hold large shares of the conversation, they aren’t dominating quite like they did earlier in the year. Coverage is more balanced; the catalyst is how AI is discussed. AI hasn’t just proliferated every sector, it's changed them, and the media conversation is following. AI coverage started the year largely in cloud and connectivity outlets, focusing on emerging innovation. Every type of tech outlet is now examining AI and adopting a more analytical and skeptical view.

AI remained the dominant driver of November’s tech conversations as new models and enterprise rollouts kept momentum high across sectors. Fintech activity surged on renewed confidence in crypto and expanding blockchain use cases. Cloud and connectivity mentions focused heavily on cybersecurity and tech modernization.

Fintech dominated mentions as crypto regained momentum, driven by ETF inflows and active DeFi and blockchain projects. Cloud and connectivity saw strong conversation as enterprises accelerated AI-infrastructure upgrades and hyperscalers expanded data centers, while cybersecurity stayed elevated amid new breach disclosures.